Float in your thoughts, wander all along.

You have probably noticed most of the biggest brands operating in fashion industry are cleaning up their own style and logo. Basically they re-designed their historical distinctive logo by adopting a more linear and reassuring Sans-Serif font. There are mainly two reasons for this revolution (involution?).  The first one could be ascribed to the possibility to appear more flexible and being able to easily adapt to new trends and influences, as an empty bucket, for emerging styles and designers. The second one, seems to be originated from the desire to appear more global and less linked to the original dominant white-male-class, which gave the birth to the majority of the luxury European brands. Whatever could be the real reason, we are certainly observing to an erosion of the value originally generated by competent artisans, who were able to realize unique and recognizable brands among all others. Since of medieval age, noble families used to design their coats...

Do you remember that joy? That sense of immense positive thrill: “What will be tomorrow?” during the 80’s?  Well, probably wasn’t only thanks to the economic growth, the technological innovation, the space adventures or the inspirational new wave music. Maybe also the colors and the fashion pattern played a crucial role. Have you ever heard about the Memphis-Milano designers?  If not, please take a look at those stunning geometric colorful motif. Aren’t they super cool and futuristic also nowadays? Designer Ettore Sottsass founded the Memphis Group with other designers and architects in 1981.  Sottsass centered the group’s thinking around “radical, funny, and outrageous” essentially, disregarding what was considered in “good taste” at that time.  Here is the website: https://www.memphis-milano.com/ What do you think?

We live in a totally technological driven world.  Everything is based on data that spreads through anything. Buying a metro ticket or some strawberries in a store can originate a huge flow of data to be stored and analyzed on a later stage. It seems all predictable or easily alterable.  Well, sometimes it's not. What exactly do you think when you are staring in front of a Seurat painting or you are covered in tempera colors while playing with your kids? Isn't this magic? Those thrills and breath-less inspiration you experienced. It's yours only! Let's try something funny here. Next time you will buy a potato, try to imagine it like a blank sheet to fill with your own creativity. While you are peeling it, draw something special, tailor it with your best ideas. Well, it won't be exactly a master piece, but it will surely be a small piece of art. Your hearth.