Posts

Showing posts from June, 2020

What can we learn from a tree?

Image
Freehold it’s a small and quite township in New Jersey, probably best known due to Bruce Springsteen, who spent there his childhood. You can taste the legend’s smell everywhere through grocery stores and BBQ restaurants, but there are also a lot of beautiful and natural parks. I was walking lonely, deeply focused on my past, but also trying to chill and get new inspirations for our new menswear collection. Then I find a young tree, solid and alone, standing in its natural beauty. It reminds me of the giant California’s sequoia and also a very beautiful passage I read some years ago, taken from a very interesting book written by CĂ©sar Hidalgo, visiting professor at Harvard University - Why Information Grows: The Evolution of Order, from Atoms to Economies: "Consider a tree. A tree, in its semi-"frozen" state, is a computer powered by sunlight. A tree reacts to the length of the day, running a different program in the summer than in the winter. It figures out