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What can we learn from a tree?

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Freehold it’s a small and quite township in New Jersey, probably best known due to Bruce Springsteen, who spent there his childhood. You can taste the legend’s smell everywhere through grocery stores and BBQ restaurants, but there are also a lot of beautiful and natural parks. I was walking lonely, deeply focused on my past, but also trying to chill and get new inspirations for our new menswear collection. Then I find a young tree, solid and alone, standing in its natural beauty. It reminds me of the giant California’s sequoia and also a very beautiful passage I read some years ago, taken from a very interesting book written by César Hidalgo, visiting professor at Harvard University - Why Information Grows: The Evolution of Order, from Atoms to Economies: "Consider a tree. A tree, in its semi-"frozen" state, is a computer powered by sunlight. A tree reacts to the length of the day, running a different program in the summer than in the winter. It figures out ...
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The power to choose

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It was a cloudy and rainy day. A typical one in which you can easily find yourself wondering about your life, your job, how much deep are the wrinkles on your hand, what could have been if ten years ago you had choosen that path instead the one you actually chose and so on.  Within a few seconds you decided to wear your old running shoes and go outside despite the weather. You took a deep breath. How much clean is this air?  You found yourself lost in your thoughts more than ever and suddenly you started to run, no matter what. The thick air whispering through your hair and ears, that sense of liberation. A warm hug for your soul.   In less than twelve steps you were far from home and more happy than ever to be there. Not because you felt uncomfortable at home, but just for the happiness to be there, for having consciously chosen to be there, to have found a minute for you.  You were wet and dirty but you were free.  What are you waiting for?  #KENBRUS...
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Why are big brands simplifying their own logo?

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You have probably noticed most of the biggest brands operating in fashion industry are cleaning up their own style and logo. Basically they re-designed their historical distinctive logo by adopting a more linear and reassuring Sans-Serif font. There are mainly two reasons for this revolution (involution?).  The first one could be ascribed to the possibility to appear more flexible and being able to easily adapt to new trends and influences, as an empty bucket, for emerging styles and designers. The second one, seems to be originated from the desire to appear more global and less linked to the original dominant white-male-class, which gave the birth to the majority of the luxury European brands. Whatever could be the real reason, we are certainly observing to an erosion of the value originally generated by competent artisans, who were able to realize unique and recognizable brands among all others. Since of medieval age, noble families used to design their coats...
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